Top 10 Videography Trends to Watch in 2024

Emerging Trends in Videography for 2024

As we move into 2024, videography continues to evolve with new trends and technologies. Keeping up with these changes can help videographers stay ahead of the curve and deliver top-notch content. Here are the top 10 videography trends to watch in 2024.

1. Vertical Videos

Vertical videos are becoming more popular, especially on social media platforms. This format is more engaging for mobile users. Videographers should consider creating content specifically for vertical display to reach a wider audience.

2. Live Streaming

Live streaming remains a powerful tool for real-time engagement. More brands are using live streams to connect with their audience instantly. Investing in good live streaming equipment can make a significant difference in the quality of the broadcast.

3. Drone Videography

Drones offer unique perspectives that were previously hard to achieve. They are now more accessible and affordable. Using drones can add a dynamic element to your projects, making them stand out.

4. 360-Degree Videos

360-degree videos provide-degree videos can open new opportunities.

5. Short-Form Content

Short-form content is on the rise, thanks to platforms like TikTok and Instagram Reels. These videos are quick and engaging, making them perfect for capturing attention in a short time. Focusing on creating impactful short-form videos can boost your online presence.

6. User-Generated Content

User-generated content (UGC) is a trend that continues to grow. Encouraging your audience to create and share their own videos can increase engagement and build a sense of community. Highlighting UGC in your projects can also add authenticity.

7. Cinematic Techniques

Using cinematic techniques in videography can elevate the quality of your work. Techniques like slow motion, time-lapse, and creative camera angles can make your videos more visually appealing. Experimenting with these techniques can help you develop a unique style.

8. Interactive Videos

Interactive videos allow interactive videos can enhance the viewer's experience and keep them engaged longer.

9. AI and Automation

Artificial intelligence and automation are making their way into videography. Tools that use AI for editing, color correction, and even scriptwriting are becoming more common. Embracing these technologies can streamline your workflow and improve efficiency.

10. Sustainability in Videography

Sustainability is becoming a priority in many industries, including videography. Using eco-friendly practices and materials can reduce your environmental impact. Clients are increasingly looking for sustainable options, so adopting green practices can set you apart.

What does this means for Emotionlabs?

In our business, Emotionlabs, we’re always evolving with trends, but we prioritize what truly benefits our unique niche—capturing the emotion behind movement. We’ve embraced several of these emerging videography trends for 2024 in ways that enhance the work we do.

For example, we’re fully onboard with vertical videos (1), especially since platforms like Instagram are central to connecting with our audience. This format helps us reach more viewers, especially those watching on their phones, while allowing us to showcase movement in a dynamic, engaging way. Drone videography (3) has also been a game changer for us. It adds an incredible new perspective to our shoots, especially when capturing large-scale movements like wakeboarding or group acrobatics. The aerial views bring an extra layer of emotion and storytelling that we wouldn’t get from traditional angles.

Short-form content (5) is another trend we use frequently. With movement, especially something as visually engaging as acroyoga or dance, quick, punchy videos are perfect for capturing the audience's attention immediately on platforms like TikTok or Instagram Reels. Cinematic techniques (7) are at the core of our storytelling. We regularly use slow motion and creative camera angles to highlight the fluidity and emotion behind every movement, making sure that each moment is visually stunning. Additionally, AI and automation (9) help us work more efficiently by speeding up some aspects of pre-production, prompting it in such a way that it can help me write down my ideas in a way that is more engaging. This frees up more time to focus on the creative elements of our projects. Lastly, sustainability (10) is important to us. We always make thoughtful decisions about our equipment and methods to minimize waste and ensure that our business remains eco-friendly. We don’t buy unnecessary gear and focus only on what’s needed to tell a great story.

On the other hand, we’ve chosen not to embrace certain trends like live streaming (2). For our style of work, where we focus on the aesthetics and careful composition of each frame, live streaming doesn’t allow for the level of control we need to capture the emotion behind the motion. Similarly, 360-degree videos (4) aren’t quite right for our storytelling approach. While they offer an immersive experience, they don’t align with our goal of creating narrative-driven visuals that highlight specific moments of movement.

We also stay away from user-generated content (6), as our focus is on creating high-quality, professional visuals tailored to our clients. We believe in telling stories through our lens, which may not always align with content from outside sources. Finally, we’ve not adopted interactive videos (8), since our work is more about experiencing the beauty of movement through well-crafted visuals rather than engaging viewers with clickable or interactive elements.

By adapting to new trends while staying true to our mission, we maintain a balance that ensures our work continues to stand out in a meaningful way.